Consulting

I work with a couple clients at a time on growth engineering, marketing, & design-focused engagements for sites built on Rails.

If you're looking for a Rails-focused growth engineer please reach out: kane@fixture.media.

Capabilities

I'm full-stack on Rails and have worked on everything from CI and dependency upgrades to a number of complex full feature builds, but my areas of core expertise are:

Growth & Product
SEO & Content Marketing
Design & UX
New App Development

Sometimes I work on engagements that are more technical, helping teams sort out technical SEO issues across their site. Other times they're more product-focused, helping to build out new content and product efforts designed to grow users, traffic, or conversions.

With that said, I will probably implement a lovely parallel Github Actions CI setup if you don't give me anything else to work on.

Recent Project Examples

🔙 Converted a headless CMS-hosted Blog back to Rails using the everything-is-a-Post approach.

Built out multiple content collections using Post model and routed collections
Wrote import script from headless CMS's JSON export to get content back into Rails on all environments
Built admin-only Post editing section of the site so operations and marketing staff could edit content alongside existing developer admin users. Post editing used existing ActionText & ActiveStorage integrations to keep maintenance minimal.

Initial commit files on functioning Posts setup routed through /blog/ and a second content subfolder. ViewComponents generated for public-facing index & show pages.

👉 Supply-side user acquisition strategy for two-sided marketplace.

Which landing pages & editorial articles need to exist in order for us to position ourself as a good solution to these specific service provider user types? What are the best ways to reach potential recruitment partners via email, phone, or direct mail programs?

👉 Full Bootstrap 4 -> Tailwind & ViewComponent conversion spanning 300+ view files and 12k lines of code.

The final PR once we were ready to delete Bootstrap 🤩

👉 Technical SEO auditing & implementation on Rails 7.1 app.

Sometimes you just need somebody who can slog through some meta tags.

👉 Page taxonomy and SEO strategy for AI-generated UGC product.

Which pages do we index? What landing pages need to be created? What's our content review plan as users generate new pages?

👉 Migrating Webflow marketing site back to Rails and unwinding a custom NGINX reverse proxy.

It was just an endless stream of these types of PRs.

My Background

I've been working on Rails since 2018, when I started converting my agency Content Harmony into a SaaS platform that I've been working on since.

Beyond that, I've spent the last 15 years of my career working on SEO & content marketing engagements with over 100 clients, and at times with an agency team of 2 to 12 staff. Most of that time was spent focused on large-scale content marketing & digital PR programs with household brands.

In short, we helped teams grow organic traffic that was valuable to their brands:

Individual 60-page content directory for a client built in 2021.

While my agency always focused on SEO & content marketing engagements, I've always been a fairly broad builder and marketer, working on UX, web design, sales, broader client strategy, analytics, etc.